News

Four Basic Tips on Building a Marketing Campaign

2020-02-07 17:53:23 | lucky365 Consulting

Companies execute marketing campaigns for three main reasons — promote new products or services, build new client and partner relationships, and increase sales. Executing a marketing campaign is done through different mediums including television, radio, print, email, social media, and more.

 

On the other hand, digital advertising has been continuously thriving since the 1990s. Many small and large scale businesses execute their campaigns through the use of the Internet — they promote new products and services and reach out to people through emails and different social media platforms. Therefore, here are the five basic tips to help you build a successful digital marketing campaign.

 

1. Define Your Marketing Goals

 

It is important to identify what are your marketing goals before jumping into identifying your campaign goals. Naming your overall marketing goals will help you come up with a campaign that would work for your business. Your marketing goals should be based on the sales increase that your business wants to achieve.

 

2. Define Your Campaign Goals

 

Identifying your campaign goals might be the most time-consuming stage in building a marketing campaign. However, a well-defined campaign goal will help the campaign flow to go smoothly. It is also important to take note that your goals should be SMART (Specific, Measurable, Attainable, Realistic, and Timely) — this formula will help you reach your every goal. In this stage, discussion about content creation, promotion, and execution should be accomplished as well. The tone of your content, the promotional tactics, and the execution of your marketing pieces should be finalized.

 

3. Determine Your Campaign Budget

 

If you are promoting on Facebook, for example, boosting your post is one of the promotional tactics that will help your campaign reach out to its target audience. That being so, you need to determine how much would be boosting your post costs — in line with the promotional tactics and execution of the marketing pieces, come up with your campaign budget.

 

4. Determine Your Target Audience

 

Not everyone will benefit from your product or service, focus on a specific audience. Do in-depth research about your target personas — identify such things as their interests, pain points, gender, age, and location. In this way, you will know who will be your audience and how would you reach out to them.

 

Looking for a business solutions provider to help you with your branding? lucky365 Consulting is the way to go — we offer an outstanding brand consultation that will help your brand stand out in the market.